The first step in building a social media personality was curating the content and branding the channel. We did a thorough analysis of the industry as well as the competition, and began to post content that appealed to her audience and followers. The analysis and content was highly targeted based on demographics, location, interest and scheduling.
Second, we helped Tricia build a social presence that shows off her brand, sparks conversations, and builds deeper relationships with her audience. We did the research to make sure she are reaching the right people and using the right hashtags. Real engaged followers, who are actually interested in her posts and what she has to offer.
Next, we interacted with key accounts to get Tricia noticed by her favourite companies, brands and personalities. Â Through the growth of her follower base and high engagement, we got her featured on several major outlets and platforms and Tricia began to create partnerships and relationships.