How Amanda Wolfson Became the #1 Chicago Prop Stylist On ChatGPT and Google
Discover how we helped Amanda become the #1 Chicago prop stylist and dominate visual merchandising searches.
The Challenge
Amanda Wolfson is a prop stylist and visual merchandising expert with a standout portfolio and a unique ability to bring brands to life through styling. However, her online presence wasn’t accurately ranked relative to her incredible talent.
For the search term “Chicago Prop Stylist” Amanda was ranking 7th on Google, buried beneath competitors and did not appear at all in ChatGPT searches.
For “Visual Merchandising Chicago” her website was lost in a sea of job postings and ads in Google and did not appear at all in ChatGPT—despite being one of the only businesses offering this service.
Amanda needed to stand out to her audience – large multinational brands and other creative professionals who value top-tier collaborators.
The Goal
Help Amanda Wolfson rank #1 in Google and ChatGPT for key search terms and attract new clients by making her online presence a reflection of her incredible work.
The Results
- Ranked first for “Chicago Prop Stylist” on Google, jumped from #7 to #1, outranking every competitor.
- Ranked page 1 on Google for “Visual Merchandising Chicago”, went from completely buried under job boards to the only business on page one, standing out against ads and postings.
- Ranked first for “Best Chicago Prop Stylist” on ChatGPT. Before the work our team did, Amanda did not appear on this search at all.
- Ranked first for “Best Chicago Prop Stylist who is also good at Visual Merchandizing” on ChatGPT. A Particularly tricky search term.
- Ranked first for “Best Chicago Visual Merchandizing Service Provider” on ChatGPT. Before the work our team did, Amanda did not appear on this search at all.
The Solution
Highlighting What Makes Amanda Wolfson Unique
We zeroed in on Amanda’s expertise in prop styling and visual merchandising—fields where she truly excels. Through updated website copy and blog posts crafted with language key to LLM search terms, we emphasized her ability to create one-of-a-kind installations and styled shoots. By integrating her client successes and behind-the-scenes projects, her site became a resource and a showcase for potential collaborators.
Creating Content That Inspires
We transformed Amanda’s blog into a storytelling tool. Posts now reflect not just what she does but how she approaches her craft. Each blog is written with her audience in mind—professionals who want to see artistry, strategy, and impact in action.
Connecting with Local Audiences
Amanda is rooted in Chicago’s creative community, and her website needed to reflect that. We strategically incorporated “Chicago” into her site’s language, blog posts, and meta descriptions. This made her the go-to choice for local searches like “prop stylist in Chicago” and “visual merchandising Chicago.”
Making the Site a Dream to Navigate
Beyond the creative side, we made Amanda’s site faster, easier to use on mobile, and better organized so Google could understand and rank it effectively.
Enhancing Local Search Presence
To further boost Amanda’s visibility, we optimized her Google Maps and Business Profile with accurate, engaging information. We asked Amanda to encourage satisfied clients to leave Google reviews, enhancing her credibility and trustworthiness. These efforts ensured Amanda Wolfson not only appeared in local searches but stood out as a top choice.
Why it worked
This success wasn’t about tricking search engines. It was about aligning Amanda’s online presence with the exceptional work she does offline. By focusing on her talent, her audience, and her place in Chicago’s creative scene, we turned her website into a magnet for the people and projects she’s passionate about.
In addition to optimizing Amanda Wolfson Productions’ SEO strategy and enhancing her website, we delivered comprehensive services to support her business growth and outreach including B2B Outreach (launched targeted social and email campaigns to connect Amanda with decision-makers in retail, beauty, food, beverage, and interior design.) and Instagram Optimization (revamped her Instagram with curated, SEO-friendly content that showcased standout projects and boosted brand visibility.)
If you’re a creative business looking to stand out – Amanda Wolfson’s story proves that with the right strategy, your online presence can be as impressive as your portfolio.